Emmanuel Margetic, director of marketing and sales for MultiLing Corporation recently wrote an article that was published in Sales and Marketing Magazine treating the important topic of finding the right words in international business communications. His key thesis: “Just as knowing how to say ‘I love you’ can be more complicated in relationships where barriers of culture and language exist, companies expanding into international markets need to carefully consider the way they communicate their appreciation and interest to customers and potential customers.”… [Continue reading]